Creating your intellectual property assets

Prior to acquiring intellectual property rights, a strategy needs to be drawn up to make the most of your acquisition of these assets and to protect them effectively.

We base the definition of these strategies around four specific issues:

• Identifying suitable protection (trademark, design patent, patent, domain name, know-how, etc.);
• Identifying the relevant territories for protection: should rights be registered in France, the European Union, abroad?
• Identifying the area of activity and its possible specific characteristics (special regulation, etc.);
• Identifying the competitive context of the plan.